The Business of Getting People to Show Up
Three industries built on hype. I've been the one creating it for 10+ years.
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I'm based in Riga, Latvia, currently leading marketing for a licensed online casino operating in one of the EU's strictest-regulated gambling markets — building acquisition campaigns, sponsorships, and influencer partnerships that grow a brand into a market leader. Outside iGaming, I've spent years in political campaigns at every level, led communications for municipal government, and founded an NGO focused on getting young people engaged in political life.
Leading marketing for a licensed online casino in one of the EU's strictest-regulated gambling markets — 150+ sponsored events, 20+ sports club and federation partnerships, campaigns with 20+ top influencers, and category-leading social growth.
Worked elections at every level — EU, municipal, and parliamentary — for 4 different political parties. Focused on reaching newer and younger voters: segmenting the electorate and building communication plans across every channel.
Built city marketing campaigns and led communications for 20+ municipal organizations across TV, print, and social. Organized high-level meetings between the mayor and diplomats, members of parliament, and other officials.
Founded and led an NGO focused on getting young people engaged in political and civic life.